Free Download , by Tarun Khanna Tarun Khanna

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, by Tarun Khanna Tarun Khanna

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Product details

File Size: 3935 KB

Print Length: 272 pages

Publisher: Harvard Business Review Press (April 28, 2010)

Publication Date: April 28, 2010

Sold by: Amazon Digital Services LLC

Language: English

ASIN: B004OEIPZU

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Amazon Best Sellers Rank:

#541,660 Paid in Kindle Store (See Top 100 Paid in Kindle Store)

Book was purchased with intent to learn more about the problems business's face when entering into emerging markets. The book clearly illustrates (literally there are graphs and other visual aids) the problems and opportunities in emerging markets as well as emerging markets competing for business in developed markets. It was very easy to understand, and I have this book as a reference while traveling to 3rd world countries and can speak for it's accuracy about defining institutional voids. I am layman, but this book was written for the widest possible audience. It is full of case studies to define the author's message and give credibility to questions and solutions they pose.This book is for you if.......- Would like to learn the definition of emerging markets and examples of such- Are considering expanding business operations and need superficial information on what to expect.- Like to get an idea of how business solve problems when trying to enter or compete against emerging marketsThis book is not for you if.......- You do not care about international business- Expect all the answers from one book, that type of information will result from proper due diligence.

I am a business professor. I found the articles from which this book grew so helpful in my graduate global marketing class that I decided to adopt it as a text for the class.The underlying theory is easy to understand and provides a good model for better understanding the challenges in and from emerging markets. The book also provides extended examples of the various situations and companies that have used the various strategies the authors suggest in those situations.

The book is informative, but this subject material is rapidly changing ("emerging markets" never stop emerging). Some of the material is a little obvious, and I felt like I could sum up the book in a few sentences. However, some of the tools included in the book are useful for people who are in businesses expanding internationally, whether it be in emerging markets or developed markets.

This was a required read for a course on emerging markets at Wharton. Extremely pragmatic and a useful handbook for thinking about institutional voids and what they mean for doing business. Well-written and concise. Really liked the combination of thoughtful overviews with checklists.

Insightful

Bought this for class. It worked well. It is well-written in an easy manner. The concepts are clear and easy to understand, then it becomes heavily detailed. Glad to have bought this product and recommend this.

Some really valuable toolkits for navigating emerging markets. My only criticism is it gets quite boring at times, often reading like a textbook

First book on this topic. Looking at institutional voids as business opportunities is really out of the box thinking

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